Don't pay a 300% markup on your kitchen or bathroom.
The "British" Brand Myth
Most people don’t realize that the "British" furniture and kitchen brands they trust—names like Howdens, Wren, Magnet, or B&Q—mostly rely on Chinese suppliers and manufacturers. When you buy from a UK retailer, you aren't just paying for wood and stone; you are paying for their massive showrooms, national advertising, and executive bonuses.
In the traditional model, a product travels through five different hands before it reaches your home. Each step adds a 30%–50% markup:
If you have your heart set on a specific style, a designer piece, or a high-end finish you saw in a Wren, Howdens, or Magnet showroom, don’t pay the retail markup just yet.
Send us a photo, a link, or a specification. Whether it's a £5,000 modular sofa, a £3,000 stone resin bathtub, or a bespoke kitchen layout, we will leverage our direct factory network to find the identical—or superior—version at the source.
The Factory-to-Floor Edge
Direct-to-Factory Price Comparison
UK retail vs. VPR Sourcing — typical project savings
| Category | UK Retail | VPR Sourcing | Saving |
|---|---|---|---|
| Bespoke Kitchen | £45,000 | £16,500 | 63% |
| Marble / Sintered Stone | £8,500 | £3,200 | 62% |
| Designer Lighting / FF&E | £12,000 | £4,500 | 62% |
| Custom Joinery | £15,000 | £6,000 | 60% |