Services
China Furniture
Sourcing
Don't pay a 300% markup on your kitchen or bathroom.
The Truth
The ‘British’ Brand Myth
Most people don't realize that the ‘British’ furniture and kitchen brands they trust, names like Howdens, Wren, Magnet, or B&Q, mostly rely on Chinese suppliers and manufacturers. When you buy from a UK retailer, you aren't just paying for wood and stone; you are paying for their massive showrooms, national advertising, and executive bonuses.
At VPR, we've cut the middleman out. By working directly with the vetted factories in China that manufacture for global luxury brands, we bring you the exact same quality and materials at a fraction of the high street cost.
The Markup Chain
Where Your Money Goes
In the traditional model, a product travels through five different hands before it reaches your home. Each step adds a 30% to 50% markup.
Found something you love?
If you have your heart set on a specific style, a designer piece, or a high end finish you saw in a Wren, Howdens, or Magnet showroom, don't pay the retail markup just yet.
Send us a photo, a link, or a specification. Whether it's a £5,000 modular sofa, a £3,000 stone resin bathtub, or a bespoke kitchen layout, we will leverage our direct factory network to find the identical, or superior, version at the source.
The Numbers
The Factory to Floor Edge
| Category | UK Retail | VPR Sourcing |
|---|---|---|
| Bespoke Kitchen | £45,000 | £16,500 |
| Marble / Sintered Stone | £8,500 | £3,200 |
| Designer Lighting / FF&E | £12,000 | £4,500 |
| Custom Joinery | £15,000 | £6,000 |
Prices include shipping & quality inspection by our China based agents.